Netconcepts

Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

Stephan Spencer — Mon, 25 Aug 2008 21:41:18 +0000

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Speakers:
Rick Klau, Strategic Partner Development, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision, LLC
Lee Odden, President, TopRank Online Marketing

Blog Monetization: From Soup to Nuts

Stephan Spencer — Mon, 25 Aug 2008 15:08:03 +0000

Get the nuts-and-bolts of how to turn a blog into a “profit center” - generating wildly positive ROI by making sales, attracting leads, and generating ad and affiliate revenue. Our panel of expert money-making bloggers will share step-by-step advice, most profitable tricks of the trade, pitfalls, hazards, resources required.

Learn…

Learn how to diversify and supercharge your blog’s revenue streams
Leverage others’ blogs for your own gain
Maximize your blog’s search visibility and traffic

Moderator:
Stephan Spencer, President, Netconcepts

Panelists:
Jeremy Schoemaker, Founder, ShoeMoney Media
Duane Forrester, Senior Program Manager (SEO), Microsoft, and author of How to Make Money with Your Blog
Steve Spangler, CEO, Steve Spangler Science
Chloe Spencer, Blogger, Neopets Fanatic.com

Search Engine Optimization, SEM & New Media

Stephan Spencer — Mon, 25 Aug 2008 14:00:44 +0000

Panelists:
Brian Clark, Copyblogger
Michael Gray, Atlas Web Service
Lee Odden, TopRank
Stephan Spencer, Netconcepts

24+ Specific Things You Can Do To Make More Money Next Week

Brian Klais — Sun, 24 Aug 2008 22:18:37 +0000

Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans - this session is about specific, actionable tactics you can use to make money NOW. Our panel of experts are going to give you killer tips to improve your Paid Search, Natural Search, Affiliate Marketing, Email Marketing, Web 2.0, Shopping Feeds, Technology Issues, and Site Optimization. We’re going to be moving fast so we will have a handout for session attendees with all of the gory details. This is the session you want to attend if you want to get your hands dirty and improve the bottom line. It will also help you convince your boss that you came to the Summit to make money — not just party in Vegas.

Moderator:
Allan Dick, Chief Marketing Officer and Senior Plumbing Evangelist, Vintage Tub and Bath

Panelists:
Sam Decker, CMO, Bazaarvoice
Todd Friesen, SEO Ninja, Todd Friesen Associates
Sheldon Gilbert, Founder and CEO, Proclivity
Pinny Gniwisch, Founder and VP, Marketing, ice.com
Brian Klais, Vice President of Search, Netconcepts
Jeff Molander, Principal, Molander & Associates
Brian Platter, General Manager, Home Delivery, Peet’s Coffee & Tea
Brian Smith, Co-founder, SingleFeed

Pottery Barn Boosted SEO Results by 1,000%+

Netconcepts — Wed, 13 Aug 2008 20:40:12 +0000

In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology:

“…Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. “

To read the complete article, visit the Marketing Daily column at MediaPost Publications.

SEO Report Card: Littlepixiegifts.com.au

Jeff Muendel — Wed, 06 Aug 2008 16:47:21 +0000

A SEO review of this site and the Best Practices in use, as well as opportunities for new optimization. Analyst Jeff Muendel of Netconcepts goes through the site with a fine tooth comb. Learn from his findings on how to analyze your ecommerce website and tweak it in time for holiday traffic.

If Little Pixie Gifts has an SEO weak point, it is in the URLs. As search engines spider the URL addresses along with title tags and page content, each URL should reflect the keyword theme of the page. Instead, Little Pixie Gifts has URLs like http://www.littlepixiegifts.com.au/cart.php?target=category&category_id=62. While such a URL doesn’t necessarily hurt things from a search engine perspective, it certainly doesn’t help.

To read the full article, visit Practical Ecommerce.

Chain Store Age Features Cabelas SEO Success

Netconcepts — Tue, 05 Aug 2008 21:32:24 +0000

A recent article in Chain Store Age focuses on the impact GravityStream SEO technology by Netconcepts has had on the Cabela’s website. Multi-Channel retailer Cabela’s ecommerce website ranks highly in search engines with an optimized version of their website running GravityStream technology. This technology automates optimization so that search engine spiders can read and understand the content of the Cabela’s site. One of the benefits of this scalable technology is shorter URLs which are search engine friendly. The optimized site is in sync with the native site, which was not the case with other SEO efforts Cabela’s had tried in the past. The GravityStream solution is particularly effective for non-branded items, also called Long Tail terms. The SEO version of the site has paid off, and in 2007 alone, Cabela’s saw a 140% increase in visits and a 70% jump in sales.

Search Engine Marketing Lives up to Projected Growth

Netconcepts — Wed, 30 Jul 2008 16:08:39 +0000

The growth of search engine marketing (SEM) predicted by investment firm Piper-Jaffray in a study they published in 2003 — projected that worldwide total revenue from search would reach $7 billion by 2007. Actual revenue for North America alone was $12 billion in 2007. The investment in SEM represents both paid online advertising, and a renewed interest online retailers have in managing their organic search channel. Netconcepts serves leading brands, who we see are increasing their investment and treating organic optimization as an ongoing need, no longer a one-time application.

What Builds Your Brand?

Netconcepts — Wed, 09 Jul 2008 15:32:39 +0000

Netconcepts President & Founder Stephan Spencer and other industry experts are interviewed for their opinion on this topic. What is more important for a brand, being more visible to customers, or being engaged with customers?

Watch the video interview here and decide for yourself.

Be a Converter

Stephan Spencer — Wed, 02 Jul 2008 15:09:13 +0000

Do you know your website’s conversion rate? Do you know if it is above or below average for a typical merchant? The average conversion rate is only about 2.4%. How can you increase your site’s conversion rate? Learn from Netconcepts Founder & President, Stephan Spencer about how to improve your organization’s website to become a better converter. In this article for MultiChannel Merchant, Stephan discusses the use of Persuasion Architecture, how to design for different personality types, analyze your audience’s needs and to adjust your tone.

Technology is not a means to higher conversion rates; it is just a tool that must be properly managed, configured, and implemented in order to reach your goals. Just having a great CMS with an advanced shopping cart system is not enough — there are no “set it and forget it” solutions for improving your conversion rate.

For more on this topic, read the full article here.